This research is based on empirical investigations into commercial industrial projects
in a small developing economy (Bahrain). Commercial industrial projects are
defined as those industrial projects which have commercial profitability as their
main objective. The investigation covers how these projects were set up (i.e.
appraisal techniques used), which elements have a strong impact on their
performance, and which of these elements differentiate between successful and
unsuccessful projects. It also examines which elements (controllable or
environmental) have been perceived to have stronger impact on new product
outcome, and which of these elements are perceived to differentiate between new
product success and failure.
The literature review showed that numerous attempts have been made, over the past
few decades, to develop project appraisal techniques in developing countries where
resources are identified as being scarce. Such techniques have been mainly
undertaken in the field of economic development with objectives of a socioeconomic
nature. Objectives of a commercial nature are not taken into consideration
as a main criterion for deciding whether or not to go ahead with the project...cont'd.
A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough University.