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Title: When are excessive prices unfair?
Authors: Akman, Pinar
Garrod, Luke
Keywords: Unfair pricing prohibition
Dual entitlement
Abuse of dominant position
Issue Date: 2011
Publisher: © Oxford University Press
Citation: AKMAN, P. and GARROD, L., 2011. When are excessive prices unfair? Journal of Competition Law and Economics, 7 (2), pp.403-426.
Abstract: A dominant firm can abuse its position by charging unfair prices under EU competition law. According to the ECJ in United Brands, a price is abusive if (i) the price-cost margin is excessive and (ii) the price is unfair compared to other prices. However, there is little guidance to determine whether a price-cost margin is excessive and if so, when the price is unfair. We consider whether the principle of dual entitlement, which is consistent with most people’s perceptions of when prices are unfair relative to others, can be used to define explicitly what constitutes an unfair price in terms of the second stage of the United Brands test. We show that in general this principle is in line with the goals of an effective prohibition of unfairly high pricing and we develop a procedure that defines a price as unfair in terms of this principle. We also show that European competition law enforcers in their attempts to define prices as unfair relative to other prices have followed arguments similar to the procedure developed here. Therefore, this procedure could go some way to resolve one of a number of problems regarding the prohibition of unfairly high pricing.
Description: This is a pre-copyedited, author-produced PDF of an article accepted for publication in the Journal of Competition Law & Economics following peer review. The definitive publisher-authenticated version is available online at: http://dx.doi.org/10.1093/joclec/nhq024
Sponsor: The support of the Economic and Social Research Council (UK) is gratefully acknowledged.
Version: Accepted for publication
DOI: 10.1093/joclec/nhq024
URI: https://dspace.lboro.ac.uk/2134/14708
Publisher Link: http://dx.doi.org/10.1093/joclec/nhq024
ISSN: 1744-6414
Appears in Collections:Published Articles (Economics)

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