POTTER, J. and HEPBURN, A., 2012. Eight challenges for interview researchers. In: Gubrium, J.F. ... (et al.) (eds.). The SAGE handbook of interview research: the complexity of the craft. 2nd ed. London: SAGE, pp. 555-570.
Our aim in this chapter is to make the case that
interviewing has been too easy, too obvious, too
little studied, and too open to providing a convenient
launch pad for poor research. We will argue
that interview research will be made better if it
faces up to a series of eight challenges that arise in
the design, conduct, analysis, and reporting of
qualitative interviews. Some research studies
already face up to some of these challenges; few
studies face up to all of them. We will make our
case strongly and bluntly with the aim of provoking
debate where not enough has taken place.
These challenges are overlapping, but we have
separated them in the way we have for clarity. It is
important to emphasize that our aim is not to
criticize interviews but to make them better.