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Title: Forms of glocalization: globalization and the migration strategies of Scottish football fans in North America
Authors: Giulianotti, Richard
Robertson, Roland
Keywords: Football
Globalisation
Glocalisation
Migration
Scotland
Issue Date: 2007
Publisher: SAGE (© British Sociological Association)
Citation: GIULIANOTTI, R. and ROBERTSON, R., 2007. Forms of glocalization: globalization and the migration strategies of Scottish football fans in North America. Sociology, 41 (1), pp. 133-152.
Abstract: The concept of glocalization has the potential to advance sociological understanding of globalization with reference to social agency and cultural differentiation. In this article, we develop a four-fold typology of glocalization projects, with reference to relativization, accommodation, hybridization and transformation. We illustrate and elaborate this typology through substantive reference to specific migrant cultures, namely the North American-based supporters of two Scottish football (soccer) clubs. We advance a theoretical model that may be utilized and applied to account for the glocalization projects of different migrant communities in other domains of popular culture.
Description: The final, definitive version of this paper has been published in Sociology, 41 (1), 2007 by SAGE Publications Ltd, all rights reserved.
Sponsor: [This] research was financed by the Economic and Social Research Council (Award Number R000239833).
Version: Accepted for publication
DOI: 10.1177/0038038507073044
URI: https://dspace.lboro.ac.uk/2134/15499
Publisher Link: http://dx.doi.org/10.1177/0038038507073044
ISSN: 0038-0385
Appears in Collections:Published Articles (Sport, Exercise and Health Sciences)

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