The main objective of this thesis is to expose the present
format assumed by financial advertisements. This objective was
met by content analysing all financial advertisements which
appeared in two years copies of the Investors Chronicle.
The specific issues addressed in meeting the research
objective were those of: The relative importance placed on
financial advertisements in each year studied; the relative
stress placed on a financial entry; page size assumed by each
advertisement and; advertisement constitution.
The above objective was furnished by studying:
i] Conceptual Framework projects connected with financial
ii] Behavioral\psychological factors in the presentation
decision of management\preparers.
iii] The nature of the advertising process.
The study shows that there is much room for improvement in the
presentation of financial advertisements, as when viewed from
a critical angle less than neutral representations can be
detected. It argues that such a problem can be addressed
through regulation - a conceptual framework covering this area
A Masters Thesis. Submitted in partial fulfilment of the requirements for the award of Master of Philosophy of Loughborough University.