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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/15890

Title: A classification of consumer involvement in new product development
Authors: Sinclair, Matthew
Campbell, R.I.
Issue Date: 2014
Publisher: Design Research Society
Citation: SINCLAIR, M. and CAMPBELL, I., 2014. A classification of consumer involvement in new product development. IN: Proceedings of DRS 2014. Design's Big Debates: Pushing the Boundaries of Design Research, 16th-19th June 2014, Umeå University, Sweden, pp. 1582-1598.
Abstract: Processes such as co-design, crowdsourcing and open design are challenging previously held notions about the role of the consumer within New Product Development. The degree and validity of consumer involvement in product creation varies according to the process concerned, however to date little research exists to classify this involvement. In this paper the New Product Development process is divided into four phases: conception, specification, design and manufacture. The ability of the consumer to influence each phase when engaged in design activity is assessed. A graphical classification of New Product Development strategies is presented, mapped against the commitment of the designer to consumer involvement, and a number of new categories of design are proposed. The changing role of the designer from interpreter to facilitator of consumer wishes is also discussed.
Description: This conference paper is closed access.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/15890
Publisher Link: http://www.drs2014.org/en/
Appears in Collections:Closed Access (Design School)

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