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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/16026

Title: Achieving responsible design within the commercial remit
Authors: Stevenson, Norman
Lofthouse, V.A.
Lilley, Debra
Cheyne, Alistair
Keywords: Responsible design
Industrial design
Design consultants
Sustainable design
Inclusive design
Socially responsible design
Social and sustainable design management
Issue Date: 2014
Publisher: The Design Management Institute © the Authors
Citation: STEVENSON, N. ... et al., 2014. Achieving responsible design within the commercial remit. IN: Bohemia, E. ... et al., (eds.) Proceedings of the 19th DMI: Academic Design Management Conference, London, UK, 2-4 September 2014, pp. 1580 - 1596.
Abstract: Drawing on findings from research conducted in the UK and Ireland, this paper discusses what is required for responsible design goals; such as sustainable design, inclusive design and socially responsible design; to be addressed more widely within industrial design consulting. It posits that achieving an impact ultimately centres on commercial success, and to effect a positive change on society’s greater needs, therefore, design consultants must create persuasive and appealing solutions which meet the demands of the commercial context, and which fall within the expectations of the client and market. The paper explores the individual designer’s motivation and sense of responsibility to address society’s needs; along with the set of challenges facing the management and pursuit of design practice towards those goals. From this, a series of areas with potential to improve the spread of responsible design are highlighted; including: empowering designers to argue cases more effectively; increasing the design consultant’s sense of responsibility and intention to act; and improving the demand, recognition, and value these goals receive. The paper concludes that the success of commercial responsible design requires more sophisticated understanding, metrics and examples, which have greater relevance to business goals and the full set of participant parties.
Description: This is a conference paper. The proceedings are available at: https://www.scribd.com/doc/238251719/The-19th-DMI-International-Design-Management-Research-Conference
Version: Published
URI: https://dspace.lboro.ac.uk/2134/16026
ISBN: 978-0-615-99152-8
Appears in Collections:Conference Papers and Presentations (Design School)

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