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Title: Audience history as a history of ideas: towards a transnational history.
Authors: Mihelj, Sabina
Keywords: Audience research
Broadcasting
History
Television
Yugoslavia
Issue Date: 2015
Publisher: Sage Publications / © The Authors
Citation: MIHELJ, S., 2015. Audience history as a history of ideas: towards a transnational history. European Journal of Communication, 30 (1), pp. 22 - 35.
Abstract: One of the possible ways of approaching audience history is by focusing on the history of ideas about audiences. This article examines the benefits and shortcomings of such an approach and develops a set of methodological propositions, drawing on the principles and methods of the German tradition of Begriffsgeschichte (history of concepts). To demonstrate the usefulness of these propositions, the article briefly examines the ideas about audiences in socialist Yugoslavia, focusing on the surge of ideas about politically engaged audiences in the late 1960s. The concluding part of the article situates this historical episode in the wider geographical context and outlines possible avenues for a broader, transnational investigation of the history of ideas about audiences.
Description: This article was published in the serial, European Journal of Communication [Sage Publications / © The Authors]. The definitive version is available at: http://dx.doi.org/10.1177/0267323114555825
Sponsor: This research was funded by the Leverhulme Trust (Reference: RPG-2013-025).
Version: Accepted for publication
DOI: 10.1177/0267323114555825
URI: https://dspace.lboro.ac.uk/2134/16343
Publisher Link: http://dx.doi.org/10.1177/0267323114555825
ISSN: 0267-3231
Appears in Collections:Published Articles (Social Sciences)

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