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|Title: ||Destination social business: exploring an organization's journey with social media, collaborative community and expressive individuality|
|Authors: ||Weinberg, Bruce D.|
de Ruyter, Ko
Keeling, Debbie I.
|Keywords: ||Collaborative community|
|Issue Date: ||2013|
|Publisher: ||© Direct Marketing Educational Foundation, Inc. Published by Elsevier Inc.|
|Citation: ||WEINBERG, B.D. ... et al., 2013. Destination social business: exploring an organization's journey with social media, collaborative community and expressive individuality. Journal of Interactive Marketing, 27 (4), pp. 299 - 310.|
|Abstract: ||This paper delineates the main characteristics of the evolution of the organization as a social business in response to the socially networked
marketplace. We advance the notion that the modern day firm is increasingly organized as a community according to the principle of collaboration.
The main message is that the prominence of organizational structure is not redundant but needs to be complemented by collaborative community in
response to market demands. In order to fulfill this complementary role, the concept of organization is profoundly changing. Based on recent
theorizing, we review the role of collaborative community as a key characteristic of social business, provide an overview of its principles, show
how social media can effectively facilitate and support collaborative community, and introduce the concept of expressive individuality. We provide
illustrative examples that feature Dell. We conclude by identifying an agenda for further academic inquiry, and by specifying a large number of
issues that researchers may address.|
|Description: ||Closed access|
|Publisher Link: ||http://dx.doi.org/10.1016/j.intmar.2013.09.006|
|Appears in Collections:||Closed Access (Business)|
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