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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/17137

Title: The impact of comparative affective states on online brand perceptions: a five-country study
Authors: Siamagka, Nikoletta Theofania
Christodoulides, George
Michaelidou, Nina
Issue Date: 2015
Publisher: © Emerald
Citation: SIAMAGKA, N.K., CHRISTODOULIDES, G. and MICHAELIDOU, N., 2015. The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review, 32(3/4), pp. 438-454.
Description: This article is © Emerald Group Publishing and permission has been granted for this version to appear here https://dspace.lboro.ac.uk/2134/17137. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
This paper is embargoed 1st June 2017
Version: Accepted for publication
DOI: 10.1108/IMR-10-2013-0237
URI: https://dspace.lboro.ac.uk/2134/17137
Publisher Link: http://dx.doi.org/10.1108/IMR-10-2013-0237
ISSN: 1758-6763
Appears in Collections:Closed Access (Business School)

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