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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/17137

Title: The impact of comparative affective states on online brand perceptions: a five-country study
Authors: Siamagka, Nikoletta Theofania
Christodoulides, George
Michaelidou, Nina
Issue Date: 2015
Publisher: © Emerald
Citation: SIAMAGKA, N.K., CHRISTODOULIDES, G. and MICHAELIDOU, N., 2015. The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review, 32(3/4), pp. 438-454.
Description: This article is © Emerald Group Publishing and permission has been granted for this version to appear here https://dspace.lboro.ac.uk/2134/17137. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
This paper was accepted for publication in the journal International Marketing Review and the definitive published version is available at http://dx.doi.org/10.1108/IMR-10-2013-0237
Version: Accepted for publication
DOI: 10.1108/IMR-10-2013-0237
URI: https://dspace.lboro.ac.uk/2134/17137
Publisher Link: http://dx.doi.org/10.1108/IMR-10-2013-0237
ISSN: 1758-6763
Appears in Collections:Published Articles (Business)

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