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Title: The opportunities that different cultural contexts create for sustainable design: a laundry care example
Authors: Spencer, Jak
Lilley, Debra
Porter, C. Samantha
Keywords: Behaviour
Cross-cultural research
Laundry care
Sustainable design
Issue Date: 2015
Publisher: © Elsevier Ltd
Citation: SPENCER, J., LILLEY, D. and PORTER, S., 2015. The opportunities that different cultural contexts create for sustainable design: a laundry care example. Journal of Cleaner Production, 107, pp. 279-290.
Abstract: Increasing economic growth coupled with rapidly expanding populations in developing countries has led to the emergence of a large "consumer class". This rapid increase in consumption has altered household consumption behaviour and resource use, often adversely affecting their environmental footprint. There is, therefore, a pressing need to understand the effect culture has on product interactions, particularly when designing new products and systems for emerging markets. This paper presents the findings of an in depth user study which set out to explore the effect of culture on household resource use. In depth, qualitative user research was undertaken into the laundry procedure in three regions. In-context interviews, observations and household tours were carried out in 19 households across three sites; The East Midlands, UK; Curitiba, Brazil; and Bangalore, India. Findings show significantly different behaviours in washing techniques, routine, consumption patterns and aspirations. The results inform the development of a methodological cultural resource as well as set of 7 design guidelines to understand the effect of designing interventions for sustainable behaviour in different cultural contexts.
Description: This article was published in the Journal of Cleaner Production [© Elsevier Ltd] and the definitive version is available at: http://dx.doi.org/10.1016/j.jclepro.2015.04.082
Sponsor: Many thanks to Santander and the Design Research Society for supplying the funding for the research trips to Brazil and India.
Version: Accepted for publication
DOI: 10.1016/j.jclepro.2015.04.082
URI: https://dspace.lboro.ac.uk/2134/17633
Publisher Link: http://dx.doi.org/10.1016/j.jclepro.2015.04.082
ISSN: 0959-6526
Appears in Collections:Published Articles (Design School)

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