Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/17716

Title: The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets
Authors: Story, Vicky
Boso, Nathaniel
Cadogan, John W.
Issue Date: 2014
Publisher: Wiley © Product Development & Management Association
Citation: STORY, V.M., BOSO, N. and CADOGAN, J.W., 2014. The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets. Journal of Product Innovation Management, 32 (1), pp. 45 - 64
Abstract: This study investigates whether the relationship between firm-level product innovativeness and new product performance is curvilinear, and whether the nature of this relationship is dependent on organizational and environmental factors in both developed and emerging market contexts. Using primary data from 319 UK and 221 Ghanaian companies, this study shows that in both developed and emerging markets the basic form of the relationship between firm-level product innovativeness and business success is inverted U-shape, but that the strength and/or form of this relationship changes under differing levels of market orientation, access to financial resources, and environmental dynamism. Some commonalities are identified across the two countries: market orientation helps firms leverage their product innovativeness. However, differences are also observed across the samples: in Ghana, access to financial resources enhances the relationship between product innovativeness and new product performance, unlike in the UK, where access to financial resources has no significant impact on this relationship. Furthermore, while UK firms are able to leverage product innovativeness to their advantage in more dynamic environments, Ghanaian firms are not able to benefit in this way, and find that high levels of innovation activity are less useful when markets are more dynamic.
Description: This is the peer reviewed version of the following article: STORY, V.M., BOSO, N. and CADOGAN, J.W., 2014. The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets. Journal of Product Innovation Management, 32 (1), pp. 45 - 64, which has been published in final form at http://dx.doi.org/10.1111/jpim.12180. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."
Version: Accepted for publication
DOI: 10.1111/jpim.12180
URI: https://dspace.lboro.ac.uk/2134/17716
Publisher Link: http://dx.doi.org/10.1111/jpim.12180
ISSN: 0737-6782
Appears in Collections:Published Articles (Business School)

Files associated with this item:

File Description SizeFormat
ACCEPTED MANUSCRIPT_01.pdfAccepted version487.9 kBAdobe PDFView/Open

 

SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.