Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/17788

Title: Cross-cultural and cross-national consumer research: psychology, behavior, and beyond
Authors: Michaelidou, Nina
Reynolds, Nina
Greenacre, Luke
Hassan, Louise
Issue Date: 2015
Publisher: © Emerald
Citation: MICHAELIDOU, N. ... et al., 2015. Cross-cultural and cross-national consumer research: psychology, behavior, and beyond. International Marketing Review 32 (3/4)
Abstract: Globalization leads to a need to understand consumer behavior across national boundaries. The call for this special issue noted: “Consumers from different countries and cultures may be similar on some dimensions but differ on others. This provides researchers with the opportunity to explore how changes in multiple aspects of the cultural and national context can influence consumer theory.” This special issue is particularly relevant given the blurring of geographic cultural boundaries and the reshaping of society though global flows relating to mediascapes, ethnoscapes, ideoscapes, technoscapes, and finanscapes (Appadurai, 1990). The blurring of boundaries and the associated emergence of a ‘global consumer culture’ (Cleveland and Laroche, 2007; Zhou et al., 2008) allows companies to standardize their branding and communication strategies. Nevertheless, meaningful cultural differences can still be found in consumer psychology and behavior across countries (e.g., Walsh et al., 2014).
Description: This paper was accepted for publication in the journal International Marketing Review and the definitive published version is available at http://dx.doi.org/10.1108/IMR-03-2015-0092.
Version: Accepted for publication
DOI: 10.1108/IMR-03-2015-0092
URI: https://dspace.lboro.ac.uk/2134/17788
Publisher Link: http://dx.doi.org/10.1108/IMR-03-2015-0092
ISSN: 0265-1335
Appears in Collections:Published Articles (Business)

Files associated with this item:

File Description SizeFormat
IMR guest editorial5.pdfAccepted version27.33 kBAdobe PDFView/Open


SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.