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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/18100

Title: Strategy narratives and wellbeing challenges: the role of everyday self-presentation
Authors: Liu, Chihling
Keeling, Debbie I.
Hogg, Margaret K.
Keywords: Internal narratives
External selves
Personal wellbeing
Social contexts
Strategy narratives
Issue Date: 2016
Publisher: © Elsevier
Citation: LIU, C., KEELING, D.I. and HOGG, M.K., 2016. Strategy narratives and wellbeing challenges: the role of everyday self-presentation. Journal of Business Research, 69(1), pp.234-243.
Abstract: How do consumers manage their everyday self-presentation to attain a sense of wellbeing? Through the lens of consumption, this study contributes to understanding the link between self and everyday interactions by identifying and developing a typology of wellbeing challenges and how these are managed in a variety of social contexts. Fifteen phenomenological interviews revealed a series of strategy narratives through which individuals pursue wellbeing within their web of social encounters. These strategy narratives combine in a series of pathways that range from harmonious (e.g., enhancement) to incongruous (e.g., concealment) in individuals’ efforts to manage challenges to personal wellbeing. Constructing a typology from these pathways, the research findings pose both opportunities and challenges for social marketers to promote consumers’ positive experiences in the marketplace.
Description: This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at http://dx.doi.org/10.1016/j.jbusres.2015.07.036
Version: Accepted for publication
DOI: 10.1016/j.jbusres.2015.07.036
URI: https://dspace.lboro.ac.uk/2134/18100
Publisher Link: http://dx.doi.org/10.1016/j.jbusres.2015.07.036
ISSN: 0148-2963
Appears in Collections:Published Articles (Business)

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