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|Title: ||Strategy narratives and wellbeing challenges: the role of everyday self-presentation|
|Authors: ||Liu, Chihling|
Keeling, Debbie I.
Hogg, Margaret K.
|Keywords: ||Internal narratives|
|Issue Date: ||2016|
|Publisher: ||© Elsevier|
|Citation: ||LIU, C., KEELING, D.I. and HOGG, M.K., 2016. Strategy narratives and wellbeing challenges: the role of everyday self-presentation. Journal of Business Research, 69(1), pp.234-243.|
|Abstract: ||How do consumers manage their everyday self-presentation to attain a sense of wellbeing?
Through the lens of consumption, this study contributes to understanding the link between self
and everyday interactions by identifying and developing a typology of wellbeing challenges and
how these are managed in a variety of social contexts. Fifteen phenomenological interviews
revealed a series of strategy narratives through which individuals pursue wellbeing within their
web of social encounters. These strategy narratives combine in a series of pathways that range
from harmonious (e.g., enhancement) to incongruous (e.g., concealment) in individuals’ efforts to
manage challenges to personal wellbeing. Constructing a typology from these pathways, the
research findings pose both opportunities and challenges for social marketers to promote
consumers’ positive experiences in the marketplace.|
|Description: ||This paper is embargoed until 18 months after publication.|
|Version: ||Accepted for publication|
|Publisher Link: ||http://dx.doi.org/10.1016/j.jbusres.2015.07.036|
|Appears in Collections:||Closed Access (Business School)|
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