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Title: Interrogating states’ soft power strategies: a case study of sports mega-events in Brazil and the UK
Authors: Grix, Jonathan
Brannagan, Paul M.
Houlihan, Barrie
Issue Date: 2015
Publisher: Taylor and Francis / © University of Kent
Citation: GRIX, J., BRANNAGAN, P.M. and HOULIHAN, B., 2015. Interrogating states’ soft power strategies: a case study of sports mega-events in Brazil and the UK. Global Society, 29 (3), pp. 463 - 479.
Abstract: Central to this article is the use of sports mega-events as part of a state's “soft power” strategy. The article offers two things: first, a critique of the “soft power” concept and a clearer understanding of what it refers to by drawing on the political use of sports mega-events by states; second, the article seeks to understand how and why sports mega-events are attractive to states with different political systems and at different stages of economic development. To this end a case study of an advanced capitalist state (London Olympics, 2012) and a so-called “emerging” state (FIFA World Cup, 2014; Rio Olympics, 2016) will be undertaken in order to shed light on the role of sports events as part of soft power strategies across different categories of states.
Description: This is an Accepted Manuscript of an article published by Taylor & Francis in Global Society on 10 Jun 2015, available online: http://dx.doi.org/10.1080/13600826.2015.1047743
Version: Accepted for publication
DOI: 10.1080/13600826.2015.1047743
URI: https://dspace.lboro.ac.uk/2134/18470
Publisher Link: http://dx.doi.org/10.1080/13600826.2015.1047743
ISSN: 1360-0826
Appears in Collections:Published Articles (Sport, Exercise and Health Sciences)

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