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|Title: ||Interrogating states’ soft power strategies: a case study of sports mega-events in Brazil and the UK|
|Authors: ||Grix, Jonathan|
Brannagan, Paul M.
|Issue Date: ||2015|
|Publisher: ||Taylor and Francis / © University of Kent|
|Citation: ||GRIX, J., BRANNAGAN, P.M. and HOULIHAN, B., 2015. Interrogating states’ soft power strategies: a case study of sports mega-events in Brazil and the UK. Global Society, 29 (3), pp. 463 - 479.|
|Abstract: ||Central to this article is the use of sports mega-events as part of a state's “soft power” strategy. The article offers two things: first, a critique of the “soft power” concept and a clearer understanding of what it refers to by drawing on the political use of sports mega-events by states; second, the article seeks to understand how and why sports mega-events are attractive to states with different political systems and at different stages of economic development. To this end a case study of an advanced capitalist state (London Olympics, 2012) and a so-called “emerging” state (FIFA World Cup, 2014; Rio Olympics, 2016) will be undertaken in order to shed light on the role of sports events as part of soft power strategies across different categories of states.|
|Description: ||This paper is embargoed until December 2016.|
|Version: ||Accepted for publication|
|Publisher Link: ||http://dx.doi.org/10.1080/13600826.2015.1047743|
|Appears in Collections:||Closed Access (Sport, Exercise and Health Sciences)|
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