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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/18574

Title: An introduction to the development of a product Brand: an evidence-based template for use with first year undergraduate industrial designers
Authors: Torrens, George
Badni, Kevin
Hurn, Karl
Storer, Ian J.
Issue Date: 2015
Publisher: © American Society for Engineering Education, Engineering Design Graphics Division
Citation: TORRENS, G. ... et al., 2015. An introduction to the development of a product Brand: an evidence-based template for use with first year undergraduate industrial designers. Engineering Design Graphics Journal, 79(2), pp. 24 -45.
Abstract: The manipulation of colour, form and texture within a commercial design activity is a core competency for an industrial designer. The job of the Industrial designer is to use colour, form, texture, temperature and movement to deliver a sensory experience that evokes a desired response. The core deliverables of an industrial designer are embedded within an evidence-based and user-centred approach to product design. Social functionality may often be most easily seen through the delivery of Brand. The aim of this paper is to provide education practitioners with a template to facilitate the introduction of Brand construction to undergraduate industrial design students through the visual and physical embodiment of a product. The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show examples of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within brand related design competitions to produce successful design outcomes.
Description: This article was published in the Engineering Design Graphics Journal and is available at: http://www.edgj.org/index.php/EDGJ/article/viewFile/368/393
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/18574
Publisher Link: http://www.edgj.org/index.php/EDGJ/article/viewFile/368/393
ISSN: 1949-9167
Appears in Collections:Published Articles (Design School)

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