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Title: Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions
Authors: Mitchell, Val
Ross, Tracy
May, Andrew
Sims, Ruth
Parker, Christopher J.
Keywords: Co-design
Sustainable travel
Idea generation
Innovation
Issue Date: 2015
Publisher: © 2016 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
Citation: MITCHELL, V. ... et al, 2015. Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions. CoDesign, doi: 10.1080/15710882.2015.1091894
Abstract: This paper presents an empirical comparison of idea generation within the context of reducing the number of single occupancy car journeys to and from a UK university campus. Separate co-design and consultative groups were matched with respect to 1) creativity when problem solving, 2) normal commuting mode and 3) intention to adopt sustainable behaviours. The co-design group generated a significantly greater number of innovative ideas than the consultative group (using an email based methodology); however this was due to the greater number of total ideas (rather than the higher proportion of innovative ideas) generated by this group. The co-design group was able to think more systemically about potential solutions and generate proposals that were not either linked to their own commute mode, or aligned with any one specific mode of transport. The findings suggest that co-design offers benefits as a process for idea generation within the sustainable travel context as it promotes idea generation and a more holistic perspective on the problem and potential solutions.
Description: This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Permission is granted subject to the terms of the License under which the work was published. Please check the License conditions for the work which you wish to reuse. Full and appropriate attribution must be given. This permission does not cover any third party copyrighted material which may appear in the work requested.
Sponsor: This study was undertaken within the Ideas in Transit project (www.ideasintransit.org), funded supported by the UK Government (via the Engineering and Physical Sciences Research Council, Grant Ref. EP/F005172/1, the Technology Strategy Board, Grant Ref. 400050, and the Department for Transport).
Version: Published
DOI: 10.1080/15710882.2015.1091894
URI: https://dspace.lboro.ac.uk/2134/18877
Publisher Link: http://www.tandfonline.com/10.1080/15710882.2015.1091894
ISSN: 1571-0882
Appears in Collections:Published Articles (Design School)

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