BODET, G.S.P., KENYON, J.A. and FERRAND, A., 2014. Marketization of football fan relationships in Europe: appetence, indifference or resistance? 20th Anniversary Conference for the Sport Management Association of Australia and New Zealand (SMAANZ), 26th - 28th November 2014, Melbourne, Australia.
This is an abstract only paper.
This work was supported by UEFA through
the UEFA Research Grant Programme.