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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/19192

Title: An experimental investigation into the role of simulation models in generating insights
Authors: Gogi, Anastasia
Tako, Antuela A.
Robinson, Stewart
Keywords: Discrete-event simulation
Behavioural operational research
Issue Date: 2016
Publisher: © Elsevier and Association of European Operational Research Societies
Citation: ROBINSON, S., GOGI, A. and TAKO, A.A., 2016. An experimental investigation into the role of simulation models in generating insights. European Journal of Operational Research, 249(3), pp.931-944.
Abstract: It is often claimed that discrete-event simulation (DES) models are useful for generating insights. There is, however, almost no empirical evidence to support this claim. To address this issue we perform an experimental study which investigates the role of DES, specifically the simulation animation and statistical results, in generating insight (an ‘Aha!’ moment). Undergraduate students were placed in three separate groups and given a task to solve using a model with only animation, a model with only statistical results, or using no model at all. The task was based around the UK’s NHS111 telephone service for non-emergency health care. Performance was measured based on whether participants solved the task with insight, the time taken to achieve insight and the participants’ problem-solving patterns. The results show that there is some association between insight generation and the use of a simulation model, particularly the use of the statistical results generated from the model. While there is no evidence that insights were generated more frequently from statistical results than the use of animation, the participants using the statistical results generated insights more rapidly.
Description: This paper was accepted for publication in the journal European Journal of Operational Research and the definitive published version is available at http://dx.doi.org/doi:10.1016/j.ejor.2015.09.042
Sponsor: The authors acknowledge the financial support and advisory input of SIMUL8 Corporation.
Version: Accepted for publication
DOI: 10.1016/j.ejor.2015.09.042
URI: https://dspace.lboro.ac.uk/2134/19192
Publisher Link: http://dx.doi.org/doi:10.1016/j.ejor.2015.09.042
Appears in Collections:Published Articles (Business)

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