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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/19257

Title: Etiquette and the cultural diffusion of golf: globalization and emotional control in social relations
Authors: Malcolm, Dominic
Tangen, J.O.
Issue Date: 2015
Publisher: © Human Kinetics Publishers, Inc. as accepted for publication
Citation: MALCOLM, D. and TANGEN, J.O., 2015. Etiquette and the cultural diffusion of golf: globalization and emotional control in social relations. International Journal of Golf Science, 4(1), pp.33-49.
Abstract: This article examines the cultural diffusion of golf and its etiquette code. In so doing it sheds light on the role of emotions and psychological life in broader debates about global-local interrelationships. Data collected from 38 interviews in England and Norway indicate that whilst the general ethos of golf etiquette has been broadly accepted in Norway, its reception (the perceived importance, mode of learning, and extent of conformity) has been contoured by ideologies which characterize Norwegian sport more generally; namely voluntarism, inclusiveness and collectivism. The study therefore shows both how emotional control is central to the regulation of social relations and the way in which local adaptation of this global cultural product is more characteristic of a process of glocalization than grobalization. The article argues that to fully understand global-local interrelations, research needs to be as cognisant of psychosocial effects as it is of media representations and corporate interventions.
Description: This paper was accepted for publication in the journal International Journal of Golf Science and the definitive published version is available at http://dx.doi.org/10.1123/ijgs.2014-0018
Version: Accepted for publication
DOI: 10.1123/ijgs.2014-0018
URI: https://dspace.lboro.ac.uk/2134/19257
Publisher Link: http://dx.doi.org/10.1123/ijgs.2014-0018
ISSN: 2168-7595
Appears in Collections:Published Articles (Sport, Exercise and Health Sciences)

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