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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/19424

Title: Introduction: new media and the imagination of the future
Authors: Natale, Simone
Issue Date: 2014
Publisher: Mobile Media Lab
Citation: NATALE, S., 2014. Introduction: new media and the imagination of the future. Wi: Journal of Mobile Media, 8 (2).
Abstract: Predictions and forecasts play a paramount role in contemporary societies. The capacity to forecast the future is often presented as one of the main responsibilities for everyone who works with media and technology, as well as in other fields. Financial companies ground their advertising campaigns and public image on their supposed capacity to grasp the future; politicians promise to have a clear vision of the challenges for the future; academic scholars (e.g. Spigel, 2005), journalists, and bloggers struggle to foresee new trends and directions. In fields such as international politics and political economy, the growing demand for anticipatory knowledge has dramatically changed the agenda and the practices of consultancy companies and think tanks (Colonomos, 2012). Across the natural and social sciences, scientific hypotheses are weighted on their predictive power. Also, new forecasting technologies and cultural techniques that provide predictions based on statistical patterns find applications in industry, planning, and administration. Think, for instance, of Amazon’s anticipatory shipping, or the algorithms that predict user behaviours in Google ads.
Description: This is an Open Access article published by Mobile Media Lab and distributed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Version: Published
URI: https://dspace.lboro.ac.uk/2134/19424
Publisher Link: http://wi.mobilities.ca/introduction-new-media-and-the-imagination-of-the-future/
ISSN: 1918-2104
Appears in Collections:Published Articles (Communication, Media, Social and Policy Studies)

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