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Title: A bricolage perspective on technological innovation in emerging markets
Authors: Gurca, Andrei P.
Ravishankar, M.N.
Keywords: Technological innovation
Qualitative case study
Emerging markets
Disruptive innovations
Issue Date: 2015
Publisher: © IEEE
Citation: GURCA, A. and RAVISHANKAR, M.N., 2015. A bricolage perspective on technological innovation in emerging markets. IEEE Transactions on Engineering Management, 63(1), pp.53-66.
Abstract: Product innovation strategies of emerging market companies are increasingly challenging conventional wisdom. Drawing on a qualitative case study of Mahindra Reva, the only electric vehicle producer in India, the paper explores how a bricolage strategy enabled a resource-constrained emerging market firm to deliver affordable, innovative and high-tech products with minimal capital investments. The findings of the study illustrate how multiple forms of bricolage can be implemented and managed at organizational and inter-organizational levels. They show how different bricolage activities relate to different stages of the new product development process and further, highlight the complementarities between bricolage and engineering activities. The paper argues that bricolage, which is typically regarded as a behavioural trait or skill that allows entrepreneurs and innovators to operate in challenging environments, can also be a carefully planned and executed strategy conducive to innovation. Thus, it suggests that a cost-effective bricolage strategy can underpin emerging market companies’ development of discontinuity-creating and market disrupting technology products.
Description: © IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other users, including reprinting/ republishing this material for advertising or promotional purposes, creating new collective works for resale or redistribution to servers or lists, or reuse of any copyrighted components of this work in other works.
Version: Accepted for publication
DOI: 10.1109/TEM.2015.2494501
URI: https://dspace.lboro.ac.uk/2134/19438
Publisher Link: http://dx.doi.org/10.1109/TEM.2015.2494501
ISSN: 1558-0040
Appears in Collections:Published Articles (Business)

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