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|Title: ||Redressing the sleeper effect: evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context|
|Authors: ||Foos, Adrienne|
Keeling, Debbie I.
|Issue Date: ||2016|
|Publisher: ||Taylor and Francis / © American Academy of Advertising|
|Citation: ||FOOS, A., KEELING, K. and KEELING, D.I., 2016. Redressing the sleeper effect: evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context. Journal of Advertising, 45(1), pp.19-25.|
|Abstract: ||The shift in the accessibility of positive and negative information about consumer products on the Internet calls for a revisiting of persuasion effects. A counterintuitive effect, called the sleeper effect, predicts that attitudes toward a persuasive message have the potential to increase in favorableness despite the presence of information discounting the message. An experimental study was conducted to support the existence of the sleeper effect, demonstrate its renewed relevance in the contemporary advertising environment, and provide a foundation for further sleeper effect studies.|
|Description: ||This paper was submitted for publication in the Journal of Advertising [Taylor and Francis / © American Academy of Advertising]. The definitive version is available at: http://dx.doi.org/10.1080/00913367.2015.1085820|
|Version: ||Submitted for publication|
|Publisher Link: ||http://dx.doi.org/10.1080/00913367.2015.1085820|
|Appears in Collections:||Published Articles (Business)|
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