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Title: Media discourses of low carbon housing: the marginalisation of social and behavioural dimensions within the British broadsheet press
Authors: Cherry, Catherine
Hopfe, Christina J.
MacGillivray, Brian
Pidgeon, Nick
Keywords: Climate change
Low carbon housing
Media representations
Issue Date: 2015
Publisher: Sage / © The Authors
Citation: CHERRY, C. ... et al, 2015. Media discourses of low carbon housing: the marginalisation of social and behavioural dimensions within the British broadsheet press. Public Understanding of Science, 24 (3), pp. 302 - 310.
Abstract: Decarbonising housing is a key UK government policy to mitigate climate change. Using discourse analysis, we assess how low carbon housing is portrayed within British broadsheet media. Three distinct storylines were identified. Dominating the discourse, Zero carbon housing promotes new-build, low carbon houses as offering high technology solutions to the climate problem. Retrofitting homes emphasises the need to reduce emissions within existing housing, tackling both climate change and rising fuel prices. A more marginal discourse, Sustainable living, frames low carbon houses as related to individual identities and ‘off-grid’ or greener lifestyles. Our analysis demonstrates that technical and economic paradigms dominate media discourse on low carbon housing, marginalising social and behavioural aspects.
Description: This is the accepted version of an article subsequently published in the journal, Public Understanding of Science [Sage / © The Authors]. The definitive version is available at: http://dx.doi.org/10.1177/0963662513512442
Sponsor: This research was supported by a studentship from the Sustainable Places Research Institute at Cardiff University.
Version: Accepted for publication
DOI: 10.1177/0963662513512442
URI: https://dspace.lboro.ac.uk/2134/19807
Publisher Link: http://dx.doi.org/10.1177/0963662513512442
ISSN: 0963-6625
Appears in Collections:Published Articles (Civil and Building Engineering)

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