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Title: An investigation of multitasking on the web: key findings
Authors: Alexopoulou, Peggy (Pagona)
Hepworth, Mark
Morris, Anne
Keywords: Multitasking information behavior
Web searching
Working memory
PAT model
Cognitive coordination
Cognitive shift
Issue Date: 2015
Publisher: Loughborough University © the authors
Citation: ALEXOPOULOU, P., HEPWORTH, M. and MORRIS, A., 2015. An investigation of multitasking on the web: key findings. IN: Proceedings of the Loughborough School of Business and Economics (SBE) Doctoral Conference (SBEDC 2015), Loughborough University, 16 September 2016, 6pp.
Abstract: Introduction. This paper presents key findings from a study exploring how multitasking information behaviour is affected by people’s working memory capacity and the flow they experience during the searching process. Method. The research is exploratory using a pragmatic, mixed method approach. 30 study participants, 10 psychologists, 10 accountants and 10 mechanical engineers, conducted Web searches on four information topics. The data collection tools used were: pre and post questionnaires, pre interviews, working memory test, the flow state scale of Jackson and Marsh (1996), audio-visual data, web search logs, think aloud data, observation, and the critical decision method. Results. The results suggested that people with high working memory, high flow and mechanical engineers generated more cognitive coordination and cognitive state shifts than people with low working memory, low flow, accountants and psychologists. The most frequent cognitive state and coordination shift for all groups was from strategy to information topic. Low working memory participants rated task complexity at the end of the procedure more highly for tasks without prior knowledge compared to tasks with prior knowledge. Participants with high flow levels experienced a greater change of knowledge for information tasks without prior knowledge compared to participants with low flow. The degree of change of knowledge for participants with high flow was higher for tasks without prior knowledge rather than for tasks with prior knowledge.
Description: This conference paper was presented at the Loughborough School of Business and Economics (SBE) Doctoral Conference 2015 http://www.sbeconference2015.co.uk/
Version: Published
URI: https://dspace.lboro.ac.uk/2134/19863
Appears in Collections:Conference Papers and Presentations (Business)

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