DICKENSON, P. and SOUCHON, A.L., 2015. Entitativity and its consequences for sponsorship. Presented at the 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 21-25th July.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This paper is in closed access. This paper was subsequently published as: DICKENSON, P. and SOUCHON, A.L., 2016. Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context. IN: Petruzzellis, L. and Winer, R.S. (eds). Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Springer