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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/19996

Title: Entitativity and its consequences for sponsorship
Authors: Dickenson, Peter
Souchon, Anne L.
Issue Date: 2015
Publisher: Springer (© Academy of Marketing Science)
Citation: DICKENSON, P. and SOUCHON, A.L., 2015. Entitativity and its consequences for sponsorship. Presented at the 18th Academy of Marketing Science World Marketing Congress, Bari, Italy, 21-25th July.
Series/Report no.: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Description: This paper is in closed access. This paper was subsequently published as: DICKENSON, P. and SOUCHON, A.L., 2016. Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context. IN: Petruzzellis, L. and Winer, R.S. (eds). Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Springer
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/19996
Publisher Link: http://www.springer.com/cn/book/9783319298764
ISBN: 9783319298764
ISSN: 2363-6165
Appears in Collections:Closed Access (Business)

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