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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/2013

Title: An investigation of the factors affecting the adoption of e-commerce amongst UK-based retailers
Authors: Doherty, Neil
Ellis-Chadwick, Fiona
Hart, Cathy
Keywords: internet
retail marketing
retail sector
UK
Issue Date: 2000
Publisher: © Loughborough University
Citation: DOHERTY, ELLIS-CHADWICK and HART, 2000. An investigation of the factors affecting the adoption of e-commerce amongst UK-based retailers. Occasional Paper 2000:5, Loughborough: Business School, Loughborough
Abstract: A multitude of opinions has been propounded to explain how the Internet can be exploited by commercial organisations. For the most part they are speculative, visionary or promotional. This work seeks to redress the balance by reporting on an empirical research project that has recently been conducted into the adoption of the Internet within the UK retail sector. More specifically, the research presented in this paper reports on the application of multi-variate statistical techniques to a large set of questionnaire responses, with a view to critically evaluating the factors that affect the adoption of the Internet. It has been shown that certain factors are far more significant than others, in influencing the adoption decision. In particular, it has been demonstrated that operating in an appropriate market sector and having a positive view of the viability of the Internet are of particular significance. Furthermore, the importance of developing a coherent and integrated Internet strategy, the need for senior management commitment, and the presence of an appropriate infrastructure and development capability are also highlighted. In conclusion, the paper summarises the implications of these findings for the development of retail strategy.
Description: THIS PAPER IS CIRCULATED FOR DISCUSSION PURPOSES AND ITS CONTENTS SHOULD BE CONSIDERED PRELIMINARY AND CONFIDENTIAL. NO REFERENCE TO MATERIAL CONTAINED HEREIN MAY BE MADE WITHOUT THE CONSENT OF THE AUTHORS.
URI: https://dspace.lboro.ac.uk/2134/2013
ISBN: 1859011667
Appears in Collections:Occasional Papers Series (Business School)

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