NEVILL and WOOD-HARPER, 2000. Choice of Target Audience in IS Research: A Resource-Dependence Perspective. Occasional Paper 2000:1. Loughborough: Loughborough University
The IS field prides itself on its closeness to practice and needs to ensure its relevance under growing pressures from governments and business for improved utilisation of research results. In this paper we consider choice-making in the research activity from the perspective of Resource-Dependence Theory, with a particular focus on the choice of target audience for research results. IS leaders in UK universities were interviewed to gain insights into the influences affecting such choices, taking a broad view of the research process, the researchers themselves and the stakeholders of IS research. The paper aims to provide insights for IS researchers as they reflect on their own individual practice of research and to encourage the explicit inclusion of choice-making into IS theory. For practitioners it may provide some illumination on the world of academia.
THIS PAPER IS CIRCULATED FOR DISCUSSION PURPOSES AND ITS CONTENTS SHOULD BE CONSIDERED PRELIMINARY AND CONFIDENTIAL. NO REFERENCE TO MATERIAL CONTAINED HEREIN MAY BE MADE WITHOUT THE CONSENT OF THE AUTHORS.