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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/2119

Title: Maximizing the ‘value’ of improved water services in small towns
Authors: Mugabi, Josses
Njiru, Cyrus
Issue Date: 2005
Publisher: © Loughborough University
Citation: MUGABI and NJIRU, 2005. Maximizing the ‘value’ of improved water services in small towns. IN: Proceedings of the 31st WEDC Conference, Kampala, Uganda
Abstract: This paper examines the value concept drawing on literature from consumer behaviour and services marketing disciplines. The relevance of the concept to water services management, particularly in small towns is highlighted. Consistent with other services or goods, the authors contend that value perceptions play a crucial role in consumer decision-making as regards improved water service use. To influence consumer decisions to utilise improved water services such as piped water, and the willingness to sustain the services, service providers should put more emphasis on maximising consumer perceived value of the service offering. The authors propose a wide range of value maximisation strategies. It is also suggested that water sector practitioners and researchers pay more attention to consumer behaviour studies so as to promote a consumer-centred approach to water service delivery.
Description: This is a conference paper.
URI: https://dspace.lboro.ac.uk/2134/2119
Appears in Collections:Conference Papers (WEDC)

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