Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/21263

Title: Book Review: Promotional cultures: The rise and spread of advertising, public relations, marketing and branding
Authors: Wring, Dominic
Keywords: Social Sciences
Communication
Political Science
Government & Law
Issue Date: 2016
Publisher: © The Authors. Published by Sage.
Citation: WRING, D., 2016. Promotional cultures: The rise and spread of advertising, public relations, marketing and branding. International Journal of Press-Politics, 21(2), pp. 275-276.
Abstract: This is a book review of Aeron Davis. Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Cambridge: Polity, 2013, ISBN: 97807456398
Description: This paper was accepted for publication in the journal International Journal of Press-Politics and the definitive published version is available at http://dx.doi.org/10.1177/1940161215626948
Version: Accepted for publication
DOI: 10.1177/1940161215626948
URI: https://dspace.lboro.ac.uk/2134/21263
Publisher Link: http://dx.doi.org/10.1177/1940161215626948
ISSN: 1940-1612
Appears in Collections:Published Articles (Social Sciences)

Files associated with this item:

File Description SizeFormat
Wring_983947.pdfAccepted version16.04 kBAdobe PDFView/Open

 

SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.