DEACON, D. and WRING, D., 2005. Election unspun? The mediation of the campaign. IN: Geddes, A. and Tonge, J. (eds). Britain decides. Hampshire: Palgrave Macmillan.
Culture Secretary Tess Jowell spoke for many politicians when she
complained that the 2005 general election was really about two distinct
campaigns. The combatants in the second, less obvious case were not the
two main rival parties but the candidates fighting to secure support and the
journalists seeking to report their efforts.