WRING, D., 2006. The News Media and Public Relations State. IN: Dunleavy, Heffernan, Cowley and Hay (eds), British Politics 8, Hampshire: Palgrave Macmillan.
The central role the media play in generating political news, together with the
recognition that television continues to be the most trusted source of voter
information, has provided fertile territory for the spin doctor, a particular kind of
public relations operative who has become increasingly commonplace in politics.