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Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises
journal contribution
posted on 2016-06-10, 09:47 authored by Nathaniel Boso, Victoria StoryVictoria Story, John Cadogan, Jonathan Annan, Selma Kadic-Maglajlic, Milena Micevski© 2016. This study draws on resource-based theory to examine the strategic orientation conditions under which radical product innovation capability is more or less beneficial. To test these relationships, this study conducts multiple survey studies among international small and medium-sized enterprises (SMEs) in developed and developing economies. This study finds that, although a positive association exists between radical product innovativeness and sales performance in the context of a developed economy, the relationship is non-significant in a developing market context. In addition, across both the developed and developing economy contexts, when high levels of radical product innovativeness exist, as well as when entrepreneurial orientation increases in magnitude, a corresponding increase in sales performance occurs. Similarly, this study finds that, across both contexts, high market-orientation levels strengthen the effect of radical product innovativeness on sales performance.
History
School
- Business and Economics
Department
- Business
Published in
Journal of Business ResearchCitation
BOSO, N. ...et al., 2016. Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises. Journal of Business Research, 69 (11), pp. 5040-5045.Publisher
© ElsevierVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2016-05-04Notes
This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at http://dx.doi.org/10.1016/j.jbusres.2016.04.077.ISSN
0148-2963Publisher version
Language
- en