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Title: Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises
Authors: Boso, Nathaniel
Story, Vicky
Cadogan, John W.
Annan, Jonathan
Kadic-Maglajlic, Selma
Micevski, Milena
Keywords: Radical product innovation capability
Strategic orientation
Sales performance
Developed economy
Developing economy
Issue Date: 2016
Publisher: © Elsevier
Citation: BOSO, N. ...et al., 2016. Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises. Journal of Business Research, 69 (11), pp. 5040-5045.
Abstract: © 2016. This study draws on resource-based theory to examine the strategic orientation conditions under which radical product innovation capability is more or less beneficial. To test these relationships, this study conducts multiple survey studies among international small and medium-sized enterprises (SMEs) in developed and developing economies. This study finds that, although a positive association exists between radical product innovativeness and sales performance in the context of a developed economy, the relationship is non-significant in a developing market context. In addition, across both the developed and developing economy contexts, when high levels of radical product innovativeness exist, as well as when entrepreneurial orientation increases in magnitude, a corresponding increase in sales performance occurs. Similarly, this study finds that, across both contexts, high market-orientation levels strengthen the effect of radical product innovativeness on sales performance.
Description: This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at http://dx.doi.org/10.1016/j.jbusres.2016.04.077.
Version: Accepted for publication
DOI: 10.1016/j.jbusres.2016.04.077
URI: https://dspace.lboro.ac.uk/2134/21579
Publisher Link: http://dx.doi.org/10.1016/j.jbusres.2016.04.077
ISSN: 0148-2963
Appears in Collections:Published Articles (Business)

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