MARSHALL et al, 1998. Enhanced product realisation through modular design: an example of product/process integration. IN: Proceedings of Third Biennial World Conference on Integrated Design and Process Sciences, Berlin, July 1998.
The success of new products in the market place depends
upon timeliness, cost effectiveness and quality. The
realisation of such products demands an integrated,
structured, requirements driven approach to their
development and manufacture. Requirements can be
identified from both the customer and the business
enterprise and are often in opposition through the
customer’s desire for variety and customisation and
business’ desire for standardisation and rationalisation.
This paper presents design modularisation as an
integrated, structured approach to these requirements.
The efficacy of the approach is demonstrated through a
case study of modularity applied to a measurement whilst
drilling (MWD) electronic sensor for civil engineering
and oil industry applications. The product presents a
mixed technology platform comprising mechanical,
electronic and software elements. The benefit of design
modularisation is shown through improved product
development, manufacture and performance. Further
opportunities are identified for the development of
modularity tools, their support and the investigation of
modularity’s analytical performance.