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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/21791

Title: Marketing to Jedi Knights may be just as reliable as current market segmentation methods
Authors: Taylor-West, Paul
Champion, Donna
Saker, James M.
Issue Date: 2016
Publisher: Academy of Marketing
Citation: TAYLOR-WEST, P., CHAMPION, D. and SAKER, J., 2016. Marketing to Jedi Knights may be just as reliable as current market segmentation methods. Presented at Radical Marketing: Academy of Marketing Conference, Newcastle Business School, 4-7th. July.
Description: This is a conference paper.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/21791
Publisher Link: https://www.academyofmarketing.org/conference-2016/2016
Appears in Collections:Conference Papers and Presentations (Business School)

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