Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/21791

Title: Marketing to Jedi Knights may be just as reliable as current market segmentation methods
Authors: Taylor - West, Paul
Champion, Donna
Saker, J.
Issue Date: 2016
Publisher: Academy of Marketing
Citation: TAYLOR-WEST, P., CHAMPION, D. and SAKER, J., 2016. Marketing to Jedi Knights may be just as reliable as current market segmentation methods. To be presented at: AMC2016: Radical Marketing Conference, 4th-7th July 2016, Newcastle Business School.
Description: This conference paper is closed access.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/21791
Publisher Link: https://www.academyofmarketing.org/conference-2016/2016
Appears in Collections:Closed Access (Business School)

Files associated with this item:

File Description SizeFormat
Jedi Knights Paper.pdfAccepted version98.18 kBAdobe PDFView/Open

 

SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.