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Marketing to Jedi Knights may be just as reliable as current market segmentation methods

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conference contribution
posted on 2016-06-23, 13:29 authored by Paul Taylor-West, Donna Champion, Jim SakerJim Saker
Marketing to Jedi Knights may be just as reliable as current market segmentation methods

History

School

  • Business and Economics

Department

  • Business

Published in

Academy of Marketing

Citation

TAYLOR-WEST, P., CHAMPION, D. and SAKER, J., 2016. Marketing to Jedi Knights may be just as reliable as current market segmentation methods. Presented at Radical Marketing: Academy of Marketing Conference, Newcastle Business School, 4-7th. July.

Publisher

Academy of Marketing

Version

  • AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

2016-05-05

Publication date

2016

Notes

This is a conference paper.

Publisher version

Language

  • en

Location

Newcastle Business School

Administrator link

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    Loughborough Publications

    Categories

    Keywords

    untaggedBusiness and Management not elsewhere classified

    Licence

    CC BY-NC-ND 4.0

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