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This is an Accepted Manuscript of an article published by Taylor & Francis in Social and Environmental Accountability Journal on 18 Jul 2016, available online: http://dx.doi.org/10.1080/0969160X.2016.1197624. It is a review of the article, BARROS, M., 2014. Tools of Legitimacy: The Case of the Petrobras Corporate Blog. Organization Studies, 35 (8), pp. 1211–1230.