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Title: | The Beijing 2008 olympics: Examining the interrelations of China, globalization, and soft power |
Authors: | Giulianotti, Richard |
Issue Date: | 2015 |
Publisher: | © Cambridge University Press (CUP) |
Citation: | GIULIANOTTI, R., 2015. The Beijing 2008 olympics: Examining the interrelations of China, globalization, and soft power. European Review, 23(2), pp. 286-296. |
Abstract: | © 2015 Academia Europaea.This article explores the national and global significance and impact of Beijing's hosting of the 2008 summer Olympic Games. The discussion is organized into four main parts. First, I locate the 2008 Beijing Olympics in the context of wider processes of globalization; in particular, I explore how China 'glocalized' the Olympics, by giving the event distinctive meanings that were then experienced by global television audiences. Second, I employ the concept of 'soft power' to explore how, in hosting the event, China sought to advance its international influence and appeal; I introduce the concept of 'soft disempowerment' to examine how there may have been some negative impacts for China in staging the Olympics. Third, I discuss issues of security surrounding the Beijing Olympics, given the growing focus on such questions for sport mega-events in general following the 9/11 attacks in 2001. Fourth, I outline some of the key issues regarding sporting legacies for China, following the 2008 Olympics, with particular reference to Chinese football. |
Description: | This paper was accepted for publication in the journal European Review and the definitive published version is available at http://dx.doi.org/10.1017/S1062798714000684 |
Version: | Accepted for publication |
DOI: | 10.1017/S1062798714000684 |
URI: | https://dspace.lboro.ac.uk/2134/21889 |
Publisher Link: | http://dx.doi.org/10.1017/S1062798714000684 |
ISSN: | 1062-7987 |
Appears in Collections: | Published Articles (Sport, Exercise and Health Sciences)
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