Due to endogenous and exogenous constraints, companies from emerging markets often adopt surprising and unconventional strategies for their innovative efforts. Various concepts such as jugaad, frugal, and cost innovation have been coined to describe technological innovations originating from emerging markets. However, the organisational and inter-organisational processes underpinning the development of product innovations in emerging markets remain unclear. Consequently, the practical value of these concepts remains limited in the absence of specific insights and guidelines regarding replicable activities that managers can undertake to achieve cost-driven, innovative outcomes. [Continues.]
A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough University.