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Title: Advertising photography: rhetoric and representation
Authors: Barnard, Malcolm
Keywords: Roland Barthes
Jacques Derrida
Issue Date: 2016
Publisher: Wiley-Blackwell
Citation: BARNARD, M., 2016. Advertising photography: rhetoric and representation. IN: Bull, S. (ed). A Companion to Photography. Wiley-Blackwell, 20pp.
Abstract: The essay argues that documentary and rhetorical functions of photography are present in all photographs. Thus to every advertising, or rhetorical photograph there is a documentary element. And to every documentary photograph, there is a rhetorical element. This argument is constructed by following Derrida and showing how the punctum (as found in the work of Roland Barthes) is actually not a point and that because it is not a point, the documentary function is not the only function: culture and therefore persuasive and rhetorical elements can now ‘get in’ to the photograph.
Description: This book chapter is closed access.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/22402
Publisher Link: https://www.wiley.com/en-gb/A+Companion+to+Photography-p-9781405195843
ISBN: 1405195843
Appears in Collections:Closed Access (Arts)

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