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Title: Design for behaviour change as a driver for sustainable innovation: challenges and opportunities for implementation in the private and public sectors
Authors: Niedderer, Kristina
Ludden, Geke
Clune, Stephen
Lockton, Dan
Mackrill, Jamie
Morris, Andrew
Cain, Rebecca
Gardiner, Edward
Evans, Martyn
Gutteridge, Robin
Hekkert, Paul
Keywords: Design for Behaviour Change
SMEs
Sustainable Innovation
Online survey
Focus group
Issue Date: 2016
Publisher: National Taiwan University of Science and Technology / © The Authors
Citation: NIEDDERER, K. ... et al, 2016. Design for behaviour change as a driver for sustainable innovation: challenges and opportunities for implementation in the private and public sectors. International Journal of Design, 10 (2), pp. 67-85.
Abstract: Over the last decade, design for behaviour change has become increasingly recognised as a strategy for enabling social change. Despite this, we are far from understanding its implementation, especially through the private and public sectors. This study has surveyed private and public sector stakeholders with regard to their current knowledge of, and approach to, design for behaviour change. The aim was to identify the challenges for professional stakeholders in understanding, accessing and implementing design for behaviour change. Underpinned by a literature review of design for behaviour change theories and approaches, an online survey and two focus groups with private and public sector stakeholders were conducted with particular focus on small and medium size enterprises (SMEs). The results identified that there is a significant disconnect between available theoretical knowledge of design for behaviour change and its practical implementation. Reasons for this include a lack of awareness and common language, of evidence based examples, and of evaluation methods and inter-sector collaborations. In response, a set of recommendations has been developed to propose ways forward for the wider understanding and application of design for behaviour change.
Description: This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License, https://creativecommons.org/licenses/by-nc-nd/2.5/
Sponsor: The research presented in this paper has been conducted as part of the ‘Creating Sustainable Innovation through Design for Behaviour Change’ project funded by the Arts and Humanities Research Council, UK, in 2014.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/22536
Publisher Link: http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/2260
ISSN: 1991-3761
Appears in Collections:Published Articles (Design School)

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