DENTON, H.G., 2003. Learning to design for both end-user and client companies: a pilot survey of practice in UK schools. Journal of Design and Technology Education, 8(1), pp 27-33
Designers have long had to grapple with designing products for both the end-users and the
company which commissions the work. This paper reports on a survey, which aimed to
examine how students are introduced to these concepts in schools via a questionnaire to
new undergraduates of industrial design.
The indications are that students are first introduced to the concept of designing for others
at an average age of 13. Design for a company tends to be later, averaging age 15. The
survey showed that teachers use a number of techniques to introduce these concepts. A
comparative analysis is not possible within this research design. Those techniques that
students felt were most effective at developing their understanding of design work in a
commercial context are reported.