MCDONAGH, D.C. and DENTON, H.G., 2005. Exploring the degree to which individual students share a common perception of specific mood boards: observations relating to teaching, learning and team-based design. Design Studies, 26(1), pp 35-53.
Mood boards offer a visual and sensorial channel of communication and inspiration for
design research and development, which could be considered to be more logical and
empathic within a design context than traditional verbo-centric approaches. This
paper explores individuals’ perceptions of images through a sample of mood boards.
Gender was chosen as a bipolar attribute and was explored through the specific
mood boards. A sample of 62 design students’ responses was captured via a rating
scale and key words. The paper reflects on the results obtained and attempts to
translate findings into suggestions for other academic staff involved in undergraduate
industrial design education.