FLETCHER, D., 2010. Applying sport psychology in business: a narrative commentary and bibliography. Journal of Sport Psychology in Action, 1 (3), pp.139-149.
This article provides a commentary on the application of sport psychology in business. The narrative is signposted to and interspersed by a series of tables that direct the interested reader to a bibliography of the topics discussed. After noting the early popular books and professional articles on the sport-business link, the focus turns to the main conclusions that can be drawn from the academic literature, in particular from the reflective papers and research studies in this area. An important message to emerge is that collaborations between professional service suppliers and scientific research groups appear to present the most robust opportunities to further understanding of the sport-business link.