Sport management: varying directions towards the narrative

Until now sport managers have had difficulties in identifying core issues that form the framework for successful sport management practice. The purpose of this study was to explore what sport managers believe are the core issues that can contribute to successful sport management practice. This was achieved through an examination of the narrative experiences of 7 sport managers (4 male and 3 female) that highlighted how narrative can be used to enhance a sport manager’s understanding of their work environment through critical reflection. Through this examination the overriding issues that the participating sport managers believed provided a unique insight into their everyday lives centered on: (1) experience and power, (2) accountability; (3) demands of the job; (4) professional development; (5) ways of knowing; (6) collegiality; and (7) critical reflection. This narrative approach to understanding the lived experiences of sport managers allowed the researchers to connect theory with experience and to establish a relationship between daily practice and knowledge. Understanding the lived experiences of sport managers in this way can allow sport managers to establish new insights into how they interact with their sport organizations and the individuals and communities they serve in their daily operations. The following paper concludes by suggesting that through an increased interest in narrative as a way of knowing the stories disclosed may move other sport managers to share their own stories and experiences to assist in framing their own identity. Moreover, by prompting other sport managers to tell their stories, a deeper understanding of how professionals continue to grow and advance their sport management knowledge may be promoted. These narratives also taught us about deepening and extending our understanding of how sport managers construct meaning. In this way, new insights may be derived about the practice of sport management and how important it is to adding new knowledge for the discipline.