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Title: From scene to screen: the challenges and opportunities of commercial digital platforms for HIV community outreach
Authors: Mowlabocus, Sharif
Haslop, Craig
Dasgupta, Rohit K.
Keywords: Community outreach
E-health
MSM
Gay men
HIV
Issue Date: 2016
Publisher: SAGE © The Author(s)
Citation: MOWLABOCUS, S., HASLOP, C. and DASGUPTA, R.K., 2016. From scene to screen: the challenges and opportunities of commercial digital platforms for HIV community outreach. Social Media + Society, 2 (4), pp. 1-8.
Abstract: This article draws upon data from Reaching Out Online, a collaborative research project that explored the need for, and development of, a digital health outreach service for gay, bisexual men and men who have sex with men (MSM) in London and Brighton, United Kingdom. It identifies the challenges that commercial hook-up apps and other digitally based dating and sex services pose for conventional forms of gay men’s health promotion. It then moves to explore the opportunities that these same services offer for health promotion teams. Chiefly, the discussion highlights the potential that commercial platforms offer to peer educators in terms of reaching local cohorts of men, together with the constraints placed upon this form of outreach as a result of the commercial imperatives that underpin these digital services.
Description: This is an Open Access Article. It is published by SAGE under the Creative Commons Attribution-NonCommerical 3.0 Licence(http://www.creativecommons.org/licenses/by-nc/3.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages(https://us.sagepub.com/en-us/nam/open-access-at-sage).
Sponsor: CCN+ Connected Communities Network (University of Leeds).
Version: Published
DOI: 10.1177/2056305116672886
URI: https://dspace.lboro.ac.uk/2134/22997
Publisher Link: http://dx.doi.org/10.1177/2056305116672886
ISSN: 2056-3051
Appears in Collections:Published Articles (Loughborough University London)

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