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Title: Television in Latin America is “everywhere”: Not dead, not dying, but converging and thriving
Authors: Orozco, Guillermo
Miller, Toby
Keywords: Mestizaje
Realismo magico
Issue Date: 2016
Publisher: © The authors. Published by Cogitatio (Lisbon, Portugal)
Citation: OROZCO, G. and MILLER, B., 2016. Television in Latin America is “everywhere”: Not dead, not dying, but converging and thriving. Media and Communication, 4(3), pp. 99-108.
Abstract: In Latin America, the now-venerable expression “the end of television” itself looks old, tired, and flawed: markets, cul-tures, politics, and policies alike find television more alive than ever, albeit in its usual state of technological, institu-tional, and textual flux. Advertising investment in TV continues to increase, governments still use television to promote generalized propaganda as well as their daily agendas, football on screen remains wildly popular, and fiction programs, most notably telenovelas, dominate prime time and draw large audiences aged between 25 and 60. While younger viewers watch television on a wider variety of screens and technologies, and do so at differing times, the discourse of TV remains an important referent in their audiovisual experiences. In addition, across age groups, divides persist be-tween a minority with routine high-quality access to the digital world of technology and information and a majority without alternatives to the traditional audiovisual sphere, for whom cell phones, for instance, are at most devices for communicating with friends and family members. We cannot predict the future of TV in Latin America—but we can say with confidence that the claims for its demise are overstated. Television remains the principal cultural game in town.
Description: This is an Open Access Article. It is published by Cogitatio under the Creative Commons Attribution 4.0 Unported Licence (CC BY). Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/
Version: Published
DOI: 10.17645/mac.v4i3.592
URI: https://dspace.lboro.ac.uk/2134/23218
Publisher Link: http://dx.doi.org/10.17645/mac.v4i3.592
ISSN: 1742-7673
Appears in Collections:Published Articles (Loughborough University London)

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