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Title: Uncovering ecodesign dilemmas: A path to business model innovation
Authors: Prendeville, Sharon
O’Connor, Frank
Bocken, Nancy
Bakker, Conny
Keywords: Ecodesign
Ecodesign maturity
Dilemmas
Trade-offs
Business model innovation
Issue Date: 2017
Publisher: © Elsevier
Citation: PRENDEVILLE, S. ...et al., 2017. Uncovering ecodesign dilemmas: A path to business model innovation. Journal of Cleaner Production, In Press
Abstract: The aim of this article is to explore how ecodesign dilemmas contribute to a firm's ecodesign evolution. The article achieves this through empirical research into a process of ecodesign decision-making in a single firm. The study spans a timeframe of nine years. The article describes how recognising and dealing with ecodesign dilemmas fuels cycles of learning, leading the firm towards business model innovation. The study classifies a unique set of ecodesign dilemmas: hierarchies; tensions; contradictions; and oversights. Through this classification, we show how firms need to adopt a unified approach combining operational (ecodesign principles approach), tactical (ecodesign management processes) and strategic actions (business model innovation), to systematically manage ecodesign dilemmas. To support this, the article presents a framework describing key actions for operational, tactical and strategic ecodesign decision-making and the types of ecodesign dilemmas typical to each approach. Through this study, we show that the business model is critical to inform effective ecodesign decision-making and illustrate how design can drive firms towards sustainable change, from the bottom up.
Description: This paper is in closed access until 16th Nov 2017.
Version: Accepted for publication
DOI: 10.1016/j.jclepro.2016.11.095
URI: https://dspace.lboro.ac.uk/2134/23434
Publisher Link: http://dx.doi.org/10.1016/j.jclepro.2016.11.095
ISSN: 0959-6526
Appears in Collections:Closed Access (Loughborough University London)

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