SAKER, J. and COOKE, L., 2017. Knowledge sharing in a global automotive corporation: the role of homophily in markets. Journal of Knowledge Management, [not yet published].
Purpose: This paper reports on research undertaken into Knowledge Sharing (KS)
within the Sales and Marketing Operations of a global automotive company. The
organisation had set up a Global Knowledge Centre to promote and coordinate KS
between its markets. The research aimed to understand the effectiveness and
barriers to KS by interviewing senior managers from markets around the world.
Design: A series of semi-structured interviews were conducted across a sample of
Findings: The findings identified the key role of informal KS but challenged the
conventional belief that interpersonal ‘homophily’ is a key antecedent for KS to take
place. The research identifies instead key market characteristics that act as a greater
factor in determining what is considered as relevant and creditable knowledge
within the organisation.
Originality: The paper proposes a broadening of the definition of ‘homophily’ in the
context of the global corporation.
This article is closed access until after the date of its commercial publication.