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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/23497

Title: A multilevel perspective to the study of export venture performance
Authors: Oliveira, Joao S.
Cadogan, John W.
Keywords: Multilevel analysis
Levels of analysis
Export marketing
Export venture performance
Export venture
Export function
Issue Date: 2018
Publisher: © Emerald
Citation: OLIVEIRA, J. and CADOGAN, J., 2018. A multilevel perspective to the study of export venture performance. International Marketing Review, 35(1), pp. 186-199.
Abstract: Purpose: We present several opportunities that can emerge from using a multilevel approach to study the antecedents of export venture performance, and provide scholars with the conceptual and practical tools for developing multilevel models of export venture success. Design/methodology/approach: Essay. Findings: The paper shows the problems which scholars face if they continue to engage in using single venture data to test models that are inherently multilevel in nature. Research limitations/implications: There may be a need to revisit previous works that utilize samples of single ventures to assess models of export venture performance that are implicitly multilevel. Practical implications: The paper outlines the practical issues that researchers need to consider when conducting multilevel research in the export venture performance field. Originality/value: The paper is the first to focus on the multilevel nature of the export venture performance construct.
Description: This paper was published in the journal International Marketing Review and the definitive published version is available at https://doi.org/10.1108/IMR-12-2016-0213.
Version: Accepted for publication
DOI: 10.1108/IMR-12-2016-0213
URI: https://dspace.lboro.ac.uk/2134/23497
Publisher Link: https://doi.org/10.1108/IMR-12-2016-0213
ISSN: 1758-6763
Appears in Collections:Published Articles (Business)

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