OLIVEIRA, J. and CADOGAN, J., 2018. A multilevel perspective to the study of export venture performance. International Marketing Review, doi:10.1108/IMR-12-2016-0213.
Purpose: We present several opportunities that can emerge from using a multilevel approach to study the antecedents of export venture performance, and provide scholars with the conceptual and practical tools for developing multilevel models of export venture success.
Findings: The paper shows the problems which scholars face if they continue to engage in using single venture data to test models that are inherently multilevel in nature.
Research limitations/implications: There may be a need to revisit previous works that utilize samples of single ventures to assess models of export venture performance that are implicitly multilevel.
Practical implications: The paper outlines the practical issues that researchers need to consider when conducting multilevel research in the export venture performance field.
Originality/value: The paper is the first to focus on the multilevel nature of the export venture performance construct.
This paper was published in the journal International Marketing Review and the definitive published version is available at https://doi.org/10.1108/IMR-12-2016-0213.