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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/23790

Title: Social media and real-time marketing
Authors: Saker, James R.
Saker, James M.
Keywords: Digital media
Issue Date: 2016
Publisher: © McGraw-Hill Education
Citation: SAKER, J.R. and SAKER, J.M., 2016. Social media and real-time marketing. IN: Jobber, D. and Ellis-Chadwick, F. (eds). Principles and Practice of Marketing, 8th ed. London: McGraw-Hill Education, pp. 563-564.
Description: This paper is closed access.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/23790
Publisher Link: http://www.mheducation.co.uk/
ISBN: 0077174143
9780077174149
Appears in Collections:Closed Access (Business School)

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